Poem Analysis I Thank You God - 1253 Words

In â€Å"I thank you God†, Dadià © explains in his Black African pride poem the internal and external beauties. He further goes into depth about his understanding of how God intended for those beauties to be portrayed. Dadià ©Ã¢â‚¬â„¢s inspiration behind his writing is fueled from the cultural chaos occurring in Africa in 1956. Throughout the poem Dadià © reveals a slightly satiric tone, the ridicule how the â€Å"White man† views the Black race. Every stereotype that would be normally be meant to degrade those of the Black race, is turned into something that expresses their true inner and outer beauty. Dadià © begins and finishes with â€Å"I thank you God for creating me Black† because it emphasizes the perfect imperfections that no one else is willing to see unless†¦show more content†¦Board of Education† in the mid 1900s, the Apartheid in South Africa in the years of 1948-1991. Throughout the history of the world, many of these physical att ributes are stereotypically viewed as daunting views to those not of the African culture. As time has passed, Blacks have been the targets of many impertinent comments that range from Blacks being known to run faster than most to Blacks have bigger lips than the average human. Many of these bearings he is willing to take on by himself because he confident in the physical attributes God has given him. He then goes on to explain how the legs that God has given him aid him in running the â€Å"heats of the world† (l.18). Dadià © views the Black men and women as the world changers and decision makers in the many different stages or â€Å"heats of the world†. The physical characteristics Dadià © pays homage to not only contribute to the physical beauty of Black men and women but the mental and emotional resilience thereof. Throughout Dadià ©Ã¢â‚¬â„¢s poem, he makes it very evident that Black men and women it much of a Christ figure. He claims â€Å"[t]hirty-six swords have pierced my heart† (l.22). This is a direct illusion with John 19:34 in which a solider â€Å"pierced† Jesus’s side on the cross. It also is in correlation to Isaiah 53:5 that states Jesus was â€Å"pierced for our transgression.†Show MoreRelatedPoetry Analysis - - Forgive Me When I Whine by Bruno Hagspeil1677 Words   |  7 PagesFORGIVE ME WHEN I WHINE By: Bruno Hagspiel Today, upon a bus, I saw a lovely girl with golden hair. I envied her. She seemed so gay, and wished I were as fair. When suddenly she rose to leave, I saw her hobble down the aisle. She had one leg, and wore a crutch. But as she passed- a smile. O God, forgive me when I whine. I have two legs. The world is mine! I stopped to buy some lollies. Read MoreResistance From Oppression in Horton and Wheatleys Poems Essay1162 Words   |  5 Pagescreated in the image of his God but his fairer fellows fail to see it. Phillys Wheatley and George Moses Horton give voice to the agony of the enslaved male and female. This essay presents an analysis of the poems On Being Brought from Africa to America and George Moses Horton: Myself by Wheatley and Horton respectively. The analysis discovers the message of resistance to the oppression of slavery, its effects and the hypocrisy of the â€Å"white Christian† found in these poems. On Being Brought from AfricaRead MoreWriting At The University Of Sydney1506 Words   |  7 Pagesand powerful. I am your weekly host, Judy Robinson and this week, we are joined by the distinguished Professor Brianne Dwyer, who is currently lecturing Creative Writing at the University of Sydney. In today’s segment, guest Brianne Dwyer will be focusing on the influential and prodigious metaphysical poetry movement, most potent in the 15th to 16th Centuries. Thank you for that kind introduction Judy, I am delighted to be a guest of your show this week! As you heard from Judy, I will be lookingRead MoreEssay about E.E. Cummings: The Birth of Modern Poetry1882 Words   |  8 PagesCummings refused to take advice or criticism on his lifestyle and poetry. Cummings also disliked organization, but rather believed in allowing the mind to imagine (Thompson 4). He saw imagination as the greatest tool for writing and rarely threw out bad poems because he did not see the waste basket as his ally (Webster 4). He firmly believed that with imagination anything was possible. Although Cummings’s poetry urged his readers to imagine and think differently, most critics were not a fan of Cummings’sRead MorePuritanism And Its Negative Portrayal Of The Body1641 Words   |  7 Pagesits negative portrayal of The Body. Understanding Puritanism First and foremost, Puritanism was first formed in the late sixteenth century in the Church of England due to a majority of the citizens disagreeing with the church’s practice. Once James I became king of England in 1603, he rejected most of the Puritan’s proposals and this led to the Puritans becoming highly repressed (Kang 1). Unlike the pilgrims, Puritans did not wish to separate from the church. Essentially, the Puritans desired toRead MoreGods Grandeur Poetry Analysis1460 Words   |  6 PagesGod s Grandeur Poetry Analysis Title: â€Å"God’s Grandeur† might be a poem about God, and his power. Paraphrase: The world is filled with God’s greatness and power, one day it will go out like a light. It gathers to a high point, and is then crushed. Why then do people not care about His authority; His wrath. Generations after generations have carried on in this depressing manner. Everything is ruined by trade; everything is blurry, being smeared by laborious work. Everything now is covered withRead MoreBeowulf And The Anglo Saxon Period1740 Words   |  7 PagesBeowulf The original poem, Beowulf, goes back to the Anglo-Saxon period in c. 650 and c.1100. Authors translated Beowulf many times in the Anglo-Saxon period to present day. It displays how a hero should be in the real world. He helps the people in the village and slays monsters. Everyone in the village looks up to him as he acts as if he were a role model. Beowulf, the protagonist in the translated Beowulf by Seamus Heaney, is a hero of his village, stands for bravery, strong will, and noblenessRead MoreHow I Reflect My Academic Writing History950 Words   |  4 Pages Task 1. When I reflect on my academic writing history, I can vividly remember the name of the people that shape my attitude, belief or emotion about writing. It all began, when I was in 6th grade. My teacher at the time, Mrs Postma, would gave us spelling quiz on Fridays. At first, I hated it so much because for one, I just came straight from Togo, and secondly, I’m just starting to learn English words. The words she would quiz us on are words that we had spent the week learning. Sometimes, sheRead MoreFinal Essay: English 1Bs Journey 1128 Words   |  5 Pagesperspective. Being that this is my freshman year in college I prodded around ideas of what majors I had interests in. I toyed around with political science, but I found that I spent more time on arguing with what the political figures stood for than actually studying. I was almost certain I wanted to be an interior designer but I became overly fixated on how to properly draw three dimensional boxes to further myself a ny farther. Truth be told, I am the type of person who rather create something encrustedRead MoreSt. Jude Charity Speech Essay1162 Words   |  5 Pagesour help and to have the audience persuade to donating. INTRODUCTION ATTENDTION GETTER/ RELEVANCE; Think back to a time when you were younger, maybe the time when you played dress up using mommy’s make up. Maybe it was a time when you when you pretended that you were a power ranger, to tell you the truth I wanted to be the pink ranger! Think of when you said you want to grow up to be just like mom or dad! And maybe pictured how your wedding would be like when were older or if you’re really going

Use Of Radio Frequency Identification Technology - 1098 Words

Article Review 4 Reference Information: Kelly, E. P., Erickson, G. S. (2005). RFID tags: Commercial applications v. privacy rights. Industrial Management Data Systems, 105(5), 703-713. Retrieved from http://search.proquest.com/docview/234908003?accountid=107221. Purpose of Study: Seeks to examine the use of radio frequency identification technology in commercial applications and to discuss whether regulation is needed to balance commercial economic interests versus consumer privacy and libertarian concerns. Sampling Comments: â€Å"A silent revolution is occurring in retail surveillance technology unbeknownst to most consumers. Radio frequency (RFID) technology provides enormous economic benefits for both business and consumers, while simultaneously potentially constituting one of the most invasive surveillance technologies threatening consumer privacy.† â€Å"In particular, RFID has the potential to threaten consumers in numerous ways – through intrusion on their informational privacy, their physical privacy and security, and their civil liberties.† Measures: In this paper, Kelly and Erickson discuss RFID technology and its many benefits as well as the privacy concerns for RFID technology. Kelly and Erickson also go over numerous comparative studies on RFID technology. Findings/Results/Main Points: RFID technology provides enormous economic benefits for both the business and the consumer. It however has the potential to be one of the most invasive surveillanceShow MoreRelatedElectronic Product Code Upc And Optical Character Recognition Ocr1600 Words   |  7 Pagespassage of time and extreme advancement in the technology the field of automatic identification has come up with great potential. There are different methods to do this. The most commonly used methods are Universal Product Code UPC and Optical Character Recognition OCR. OCR has limited the use of UPC but Optical Character Recognition has also different deficiencies which ultimately lead towards another technique called as Radio Frequency Identification also termed as RFID. RFID is the most modern techniqueRead MoreAnnotated Bibliography On Security System Using Rfid Technology1377 Words   |  6 PagesCareer Episode 3 Introduction Title: SECURITY SYSTEM USING RFID TECHNOLOGY Date: January 2013 – July 2013 Duration: 7 academic weeks Location: Balkumari, Lalitpur Organization: Nepal College of information Technology Position: Student Project Supervisor: Professor Hari Raj Aryal CE 3.1 Background This project was made for the project exhibition organized by the Nepal College of Information Technology under the supervision of the Professor Hari Raj Aryal in-group of two members to present inRead MoreHow Rfid Is More Beneficial Than The Traditional Barcode Reader System Essay1562 Words   |  7 PagesThis report will discuss what technology and innovation is and how important it is for firms to manage their technology to expand their growth potential. In addition to this, I am the current technology analyst at the Hunzal Logistics and Supply chain Management Company. The current technology we use to handle our logistics and flow of goods in our supply chain is the traditional barcode reader technology. This technology has been used for over 15 years now in Hunzal. The current CEO of Hunzal hasRead MoreRadio Frequency Identification ( Rfid )925 Words   |  4 PagesRADIO FREQUENCY IDENTIFICATION (RFID) Son Le, ITM 435 Ho Son Ngo, Ph. D â€Æ' TABLE OF CONTENTS â€Æ' The name Radio Frequency Identification (RFID) dates back to the early 1990s. The technology has roots in radar-related work done in the 1940s. During World War II, the military used transponders for the important purpose of identifying a returning aircraft as friend or foe. These systems remain in use today. The military continues to invest in new uses of radio and radar technologies that ultimately couldRead MoreUsing RFID Technology in the Transportation Sector1562 Words   |  6 Pagesï » ¿RFID or radio frequency identification is the name given to the technology that uses radio waves to transmit data and uniquely identify an animal, person, or thing (radio-frequency identification, 2013). An RFID system includes a transponder including an antenna and a chip that can easily store a significant amount of data such as location details, manufacturer details and product numbers if any. There are three basic types of the RFID readers. Fixed readers with an external antenna which a reRead MoreUse Of Barcodes For Tracking Purposes And Easy Access For Information1708 Words   |  7 PagesBarcodes are used on a regular basis now days. We usually see barcodes in stores we shop at. The products use barcodes for tracking purposes and easy access to information. RFID refers to Radio frequency identification uses radio frequency to track products using tags and this potentially might replace the use of barcodes. The main idea that distinguishes RFID from barcodes is that the product doesn’t have to be in line of sight to be detected. A product can be tracked within up to 100’s feet ofRead MoreFrequency Of The Radio Frequency Technology1001 Words   |  5 Pages The Radio Frequency Technology is a device that are described as a chip implementation. For many people is a new technology that simplifies professional works and reduce human errors, for other is a controversial and political issue. To have our own perception we need to learn about what is RF ID. Radio Frequency Identification is the new technology that is used by many companies, and the healthcare is not the exemption. According to the FDA Radio Frequency Identification is a wireless technologyRead MoreImplanting Electronic Health Record879 Words   |  3 Pagesanalyze the possibility of implanting electronic health record into every American citizen. The process basically involves the insertion of Radio Frequency Identification Device (RFID) containing the individuals medical information. RFID would provide access to complete and accurate medical information that helps in lessening patient safety and identification issues. The medical information in the chip will be accessed through scanning at the point of care and the patients health information willRead MoreImproving The Security Of Kids / Employee On Their Approach1203 Words   |  5 Pagescreating indoor location tracking systems. Headways in radio frequency identification (RFID) technology make it a promising t echnology for utilization in indoor location tracking systems. In this project, we introduce an RFID-based location tracking system utilizing a distributed system structural planning, which can give adaptability to system usage and expense adequacy for system support. The proposed system utilizes dynamic RFID technology to estimate the location of clients/objects and cc2500Read MoreRfid : Radio Frequency Identification1134 Words   |  5 Pages RFID (Radio Frequency Identification) Radio Frequency Identification(RFID) is a chip that transmit data to receivers. RFID is use vastly in many areas of the health care operations. Each chips send a unique signal to where it could be located. RFID can be used for different reasons for instance; tracking pharmaceuticals inventory in a health care facility, collecting data to identify providers to ensure efficiency in care, tracking and monitoring infants while they are hospitalized and ensuring

Euthanasia = Murder Essay - 1100 Words

Did you ever think about what you would do once you were no longer able to take care of yourself? The pain and the suffering that you may go through, and without your consent a doctor decides to pull the plug on you. Although that may be what you want, that would be known as human euthanasia. Why would someone want to legalize such a thing? Don’t you value your life enough to hope to stay alive? If euthanasia were legal, how would people think of doctors who practiced this form of homicide? Doctors are supposed to be our healers and protectors of the sick and disabled. We as patients hope to find relief and comfort from our health physicians, not quick judgment on who has the right to live based on their condition. Another thing†¦show more content†¦Think about it in this sense, a lot of babies are born premature and are placed in extensive care units before they are cleared to leave the hospital. If anything happens to the baby, such as heart failure or the bab y tends to stop breathing, the doctors have the right to not save the baby. Even with the parents of said baby wanting their child to live, they are told by physicians that there baby had the right to die. Many deaths in the U.S. are suicide. Suicide consists of one killing one-self due to emotional and physical pain. Suicide is a very tragic, individual act, but euthanasia is not a private act. It is about letting one person facilitate in the death of another. The U.S. Constitution mentions many things such as, all the rights that citizens of the U.S. pertain. Yet the right to die is nowhere to be seen within the document. The makers of our Constitution undertook to secure conditions favorable to the pursuit of happiness. In most cases, death does not equal happiness. Within this first paragraph I decided to put the writer of the editorial in the shoes of someone placed in the situation of euthanasia. I wanted the writer to actually think about and feel the stress and emotional pain that is usually dealt with the situation. Usually making people put themselves in a particular predicament persuades them into changing their viewsShow MoreRelated Euthanasia is Murder Essay591 Words   |  3 PagesEuthanasia is the Greek word meaning â€Å"good death†. Euthanasia is the act of assisting in ending one’s life, killing a person or an animal in a painless or minimally painful way. There are 3 different types of euthanasia. Volantary - which means that the doctor, or whoever performed the assisted death got full permission from the patient to kill them. Nonvolantary - without full consent of the patient or if the patient did give them their full consent, they weren’t fully decisionally-competent. AndRead MoreEssay about Euthanasia as Mercy or Murder1311 Words   |  6 PagesEuthanasia as Mercy or Murder In keeping with the root definition of euthanasia- literally [meaning] good death- [supporters] of euthanasia insist they are talking about helping terminally ill patients in insufferable pain die a dignified death- at the patients request. But this bears no resemblance to the true picture of the actual practice of euthanasia in the United States (Lyons np). Passive euthanasia is death by nonintervention, meaning a health care worker can discontinueRead MoreEssay about Active Euthanasia is Murder2447 Words   |  10 Pages   Ã‚  Ã‚   Euthanasia is not about the right to die. Its about the right to kill.-International Anti-Euthanasia Task Force  Ã‚  Ã‚   It seems impossible for me to claim I am anti-euthanasia or pro-euthanasia because there are two ways of participating in the process...active or passive.   After researching the topic, I have concluded that I cannot support active euthanasia because it seems to follow the same principle as homicide...one person killing another. I do not believe it is anyones right to decideRead MoreEuthanasia: Murder or Mercy? Essay1665 Words   |  7 Pagesa way as to reach an impasse amongst two opposing parties. Euthanasia happens to be a topic that has been debated extensively for the larger part of the twenty-first century (Larue). Even the definition of euthanasia evokes mixed emotions: the act or practice of killing or permitting the death of hopelessly sick or injured individuals in a relatively painless way for reasons of mercy (Merriam-Webster). The s truggle over whether euthanasia should be accepted as a common practice is majorly stimulatedRead MoreEssay about Euthanasia: Mercy or Murder?2228 Words   |  9 PagesAccording to the Collins Canadian English Dictionary euthanasia is defined as â€Å"the act of killing someone painlessly, especially to relieve his or her suffering† (2004). Not everyone agrees with this definition. I have always believed that euthanasia was the human choice of ending another persons life because of the excruciating pain they are suffering due to an incurable disease. Some disciplines think that euthanasia should never be an option no matter what the situation. While other disciplinesRead More Euthanasia Essay: Mercy Killing or Murder?1333 Words   |  6 PagesEuthanasia: Mercy Killing or Murder?      Ã‚   We, as humans, are mortal beings.   Our life span is finite.   Even though we are mortal, we try to hang onto our lives as long as we can; fear of death and wanting to live forever are, after all, part of human nature.   Sometimes, however, the field of medicine capitalizes on this aspect of humanity. While it is certainly true that one goal of medicine has always been to prolong life, another goal has been the alleviation of pain and suffering.   One pointRead MoreEssay about Euthanasia and Physician-Assisted Suicide are Murder995 Words   |  4 PagesAssisted Suicide is Murder    If suicide is a right, then it is one that has remained undiscovered throughout the ages by the great thinkers in law, ethics, philosophy and theology. It appears nowhere in the Bible or the Koran or the Talmud. Committing suicide wasnt a right a thousand years ago, and it isnt one now. Thats why most societies, including our own, have passed laws against it (Callahan, pg. 71). Assisted suicide is murder! In all of history, there are only three circumstancesRead More Physician-Assisted Suicide and Euthanasia are Murder Essay1903 Words   |  8 PagesEuthanasia is Murder      Ã‚  Ã‚  Ã‚   On June 4, 1990, Janet Adkins committed suicide. She killed herself under the supervision of a man named Jack Kevorkian. Again and again, Kevorkian set up machines and killed patients that were supposedly terminally ill. He escaped punishment for years, but on March 26, 1999, Kevorkian was incarcerated for second-degree murder. (Online,99) He had developed many friends and many enemies. One of his followers was a woman who had developed coronary artery disease. HerRead More Euthanasia and Physician-Assisted Suicide: Nice Words for Murder2054 Words   |  9 PagesIncreasingly, in the courts and the media and in conversation, we are hearing about euthanasia and the so-called right to die. Its time we all are fully informed about what is going on, and what the appropriate response should be. Euthanasia is not a future problem. It is a present problem. It is happening now and becoming increasingly accepted. And we are asleep, not realizing that the road we are on will lead to the massive elimination of the elderly and incompetent, and anyone else consideredRead MoreEuthanasia Persuasive Essay1064 Words   |  5 PagesAn Avoidable Loss Death by choice or euthanasia is a very controversial subject that is typically one-sided. The very concept of death alone is somewhat a taboo, but controlling death itself is another monster. Death by choice or â€Å"euthanasia† should not be legalized because it promotes defeatism, may lead to the strict procedures to become more accessible to people with non-fatal illnesses, could legitimize murder, or pressure the elderly. When an unfortunate illness befalls, people have a tendency

Green Technology and Innovation Management †MyAssignmenthelp.com

Question: Discuss about the Green Technology and Innovation Management. Answer: Introduction The purpose of the report is to develop a situational analysis considering New Zealand to market the eco products for household and fulfill the needs and requirements of people effectively. The scope of conducting the situational analysis in the report is huge, and the business that delivers eco products for the households is EcoWarehouse in Tauranga, New Zealand (ecowarehouse.nz 2017). The business organisation is one of the most popular online shop in New Zealand that delivers good quality sustainable and environment-friendly eco products for households to fulfill the needs and requirements of customers effectively and keep them safe and healthy (Andi, Yurt and Baltac?o?lu 2012). EcoWarehouse is a family run business that promotes and sells environment-friendly eco products that are free from any toxic materials and harmful substances. The business manages an online shopping web site where all the sustainable and environment friendly eco products such as beauty products, bathroom, beauty and health, non-toxic textile materials are available for the customers to purchase with ease and effectiveness (Beltramello, Haie-Fayle and Pilat 2013). Few other products of the business include Non-stick parchment roasting bags, Bee fresh deodorants, reusable coffee cups, Bamboo cotton buds, Oxygen bleach, SoapNut liquid, Eco face paint for kids, natural paint brushes, bamboo biochar composting, liquid fertiliser used for eco gardening, certified organic fantail shopping bags, etc (Cherian and Jacob 2012). All these products are free from any toxic materials and this can manage good health and safety of consumers. This has created a positive mindset among them and influenced their buying behaviours to purchase the products and services of the business (Cai and Aguilar 2013). The business organisations maintain a strong corporate culture by maintaining shared values, behaviours and beliefs and has created a positive mindset among people by delivering eco products for the households (Hair Jr and Lukas 2014). The core competencies of the organisation include various skills and expertise in certain areas such as management of financial assets, ability to deliver a wide range of best quality eco products that can make people stay healthy and safe from any toxic and harmful materials that are found in the products delivered by other business organizations (Delmas, Nairn-Birch and Balzarova 2013). Environment scanning The environmental scanning of EcoWarehouse is done with the help of PESTEL analysis to identify the various political, economic, social, technological, environmental and legal factors that can create a positive as well as negative impact on the business functioning (Hollensen 2015). As the business delivers environment friendly eco products for the households, it is necessary to maintain the standards of products and services delivered and ensure that the business organisation functions properly within the competitive business environment with ease and effectiveness (ecowarehouse.nz 2017). The PEST analysis is provided as a graphical presentation in an appendix at the end of the report. The Government of New Zealand has influenced the economy f the country and has even imposed new tax and duties to change or improve the entire structure of revenue for EcoWarehouse. The tax policies, fiscal policy and trade tariffs are applied for creating changes in the revenue structure and ensure improving the current economic structure of the company in an effective manner as well (Hitchcock 2012). The legal frameworks are applied to make sure that the company meets the safety and quality standards and deliver good quality environment friendly eco products for the households to keep the needs and preferences of customers fulfilled (McGivern 2013). These are the factors that influence the growth in the economy of the country and create long term positive effects for the company as well. The change in the rate of inflation has allowed EcoWarehouse to set prices of products delivered accordingly and meet the expectations of customers too. The prices of the products are kept lower so that it can influence the consumer buying behaviours as well as make changes to the demand and supply for the economy (Hoek, Roling and Holdsworth 2013). The foreign direct investments have also helped the business in New Zealand to manage import and export and ensure availability of products and services all over the world with ease and efficiency (Mullins, Walker and Boyd 2012). The demographic conditions are considered along with the identification of different market segments and population to examine the need for eco products for the household as well as enhance the demands of products with convenience. The buying trends for New Zealand can be considered as social factors too where the demand increases largely during the Holiday seasons (Leach, Fairhead and Fraser 2012). With the advancement in technology and communication nowadays, it has become easy for EcoWarehouse to deliver products online and deliver those at their doorsteps in quick time. Customers can even make online k payments through the payment gateway by using the internet on their mobile phones with ease. The automation process, research and development have also helped in creating technological awareness and make the company sustain in the business environment too (Paul and Rana 2012). The natural environment includes the natural circumstances, changes in climatic conditions and availability of raw materials based on which the environment friendly eco products are developed and then delivered to customers. With bad weather conditions, certain materials and resources might not be available, and this could decrease the availability of certain products and services delivered by EcoWarehouse (Phipps et al. 2013). The corporate social responsibilities of the organisation have helped in making improvements to the society by delivering environment friendly eco products and prevent usage of any harmful materials and substances. The ethics are maintained to understand what is right and wrong. The values and ethics maintained can also help in making business decisions effectively (Rettie, Burchell and Riley 2012). The company has understood that for maintaining a good and healthy environment for people to stay and live healthy and safe, it is important for the business to offer products that are free from any harmful substances and are can even maintain a good ecological balance in nature (Rousseau and Vranken 2013). Impact of engineering technologies and trends The three areas, which have been improved with the help of digital media and electronic marketing, are speed, relevance and reach to market segments. The social media has been considered such as Facebook, Twitter, etc. to improve the responsiveness, engage more customers, identify potential customers, manage affordability of social media campaigns to attract more customers and maintain a good database for meeting the diverse needs and requirements of business. Digital media and electronic marketing save a lot of time and money to reach customers and present the messages related to the delivery of environment friendly eco products to the customers in New Zealand (Suki 2013). The digital media has helped in obtaining data and information at a faster rate and provide the customers with information about the new products and services made available by EcoWarehouse and can even promote the products through email, social networking and by managing advertisements in internet web sites. Digi tal media can allow EcoWarehouse to reach more customers and create more options for customers to choose from (Andi, Yurt and Baltac?o?lu 2012). The electronic marketing plan consists of various components such as optimisation of site for search engines, development of the database, sending emails, purchasing online ads, registering a website with search engines and furthermore enhance awareness of the brand among the customers (Sarkar 2012). The electronic marketing has helped EcoWarehouse to improve the outlook of the web site and stay ahead of its competitors by differentiating itself from the competitors (Beltramello, Haie-Fayle and Pilat 2013). The consumer generated information includes the post information in the form of feedbacks and responses from customers regarding the acknowledgement of brand experiences, and this can allow EcoWarehouse to check whether the environment friendly eco products have managed to fulfill the needs and requirements of customers or not. This can also help the company to know what the customers want and develop products according to their changing needs and preferences (Cai and Aguilar 2013). Segmentation and targeting Marketsegmentation helps in dividing the market consisting of potential customers into various segments and groups based on the characteristics of the different segments of the market. The customers can respond to the marketing strategies with ease and share their traits, needs, preferences and areas of interests regarding the new products and services launched by the company (Delmas, Nairn-Birch and Balzarova 2013). The four segmentation bases are demographic, geographic, psychographic and behavioural segmentation. The demographic segmentation manages the division of market according to the variables like age, gender, family, income, occupation, race and religion. Income influences the purchasing behaviours of consumers while the choice for products is dependent upon the varying age of people (Schiederig, Tietze and Herstatt 2012). The geographic segmentation divides the market into several units based on the market conditions, and the variables can be climatic conditions, natural resources, the population density that can create an impact on the consumer buying behaviours too (ecowarehouse.nz 2017). The psychographic segmentation includes lifestyles and personality traits which make customers choose their products and services, whether t is some normal household product or some luxury item. Behavioral segmentation is managed with the help of considering the status of users, occasion, readiness of buyers and loyalty status that can create an impact n the buying behaviours of consumers (Hitchcock 2012). The segmentation of market has been provided as an appendix in the end of the report. Market segments targeted The two different market segments targeted by the organisation EcoWarehouse are psychographic and behavioural segments. Based on the personality and lifestyle behaviours, some individuals prefer environment friendly eco products for their household rather than purchasing the non-eco products (Yan, Hyllegard and Blaesi 2012). The prices of these products are though a bit on the higher side, so it has been targeted for the economic segments of customers. The Bee Fresh deodorants are the products considered within this segment for the customers (Hoek, Roling and Holdsworth 2013). The status of users and their eagerness to buy the environment friendly eco products fall into the behavioural segment. Oxygen bleach, bamboo cotton buds and fresh textiles are other products that are offered in this segment for the customers who prefer environment friendly products of EcoWarehouse to the normal products (Paul and Rana 2012). References Andi, E., Yurt, . and Baltac?o?lu, T., 2012. Green supply chains: Efforts and potential applications for the Turkish market.Resources, Conservation and Recycling,58, pp.50-68. Beltramello, A., Haie-Fayle, L. and Pilat, D., 2013. Why new business models matter for green growth. Cai, Z. and Aguilar, F.X., 2013. Meta-analysis of consumer's willingness-to-pay premiums for certified wood products.Journal of Forest Economics,19(1), pp.15-31. Cherian, J. and Jacob, J., 2012. 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